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PPC SERVICES |
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Keyword List
Development:
The first step is developing a keyword list to work off of.
Innovate does extensive research on your business and industry and will
come up with lists of all the potential keywords that your customers
will be searching on. |
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Keyword Selection:
After a "list" is developed we will eliminate certain keywords, which
have a potentially low return on investment. Factors include: highly
bidded words, low traffic and non - relevance. |
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Build Ad
Copy:
Two things happen when you have good ad copy on
PPC campaigns: |
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- Higher rankings
- More Clicks!
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ad copy is as important as a good commercial or an effective print ad -
users are attracted to good copy and are more likely to click if it is
written properly. |
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Traffic Analysis:
We analyze traffic coming to your site - Identify the best keywords and
the paths they follow and their exit routes. |
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Bidding Management:
After
an initial consulting session, we decide and recommend the best bid
rates for your campaign. Based on these rates we optimize each Ad
group, so that they yield maximum returns. |
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Conversion Tracking:
We will track the conversions of your keywords. With this data we will
be able to show you what keywords produced sales for your business. |
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Campaign Reporting:
We will give weekly reports of the campaign and over a period of time we will analyze these reports. |
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Campaign Tweaking:
Based on the reports we provide, we will further tweak the campaign to
increase the return on investment by adding or deleting certain Ad
groups or under performing keywords. We may also run multiple Ads of
same keyword by rephrasing the same to target some specific audiences. |
| We create
innovative pay per click advertising solutions.
Contact us today.
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