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Home
Public Relations
IRC
Internet Relay Chat (IRC) is a part
of the Internet that enables people
to chat in real time with others on
channels of interest to them.
i-Coach
Online support service for marketing
students and delegates, offering online
tutorials, case studies and exercises.
Pass-along rate
The percentage of people who pass on
a message or file.
Testimonial
A statement, often given by a celebrity
or satisfied customer, affirming the
value of a product, event or service.
For example Tiger Woods, considered
one of the best golfers, might be quoted
about how a certain brand of golf balls
are the best.
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