Industry trends indicate that online video is a cost efficient and effective media platform.
The curves are literally off the charts as compared to other digital ad unit platforms such as Rich Media.
However, online video’s growth has been hampered by the lack of knowledge on how to shoot, edit, serve and optimize video for use over the web.
Many Innovate Media properties use us for test marketing various creative executions.
They can rapidly determine traffic changes by spokesperson, script and unit.
As many as 5 executions can be produced at one taping.
Online video is the most versatile in the digital media business. Innovate’s units work on sites, as traffic-driving ad units, as a search tool and with social media, among others.