Marketing Objective: Increase its share of business from homeowners who are refinancing their homes to capitalize on more attractive interest rates
Media Strategy: Innovate recommended that the client utilize our Video Spokesperson unit on the company’s front page in order to direct visitors to the mortgage re-finance application page to simplify navigation for potential customers
Measure of Success: Increased weekly traffic on the re-fi page by over 200%. More importantly, increased completed application forms by 91%
Marketing Objective: Help the client differentiate itself from other online dating services by reinforcing its unique personal service in order to increase premium subscription registrations, loyalty and social media word-of-mouth.
Media Strategy: Innovate recommended that it produce 12 videos to run on the site over the course of the year. In addition, we produced 3 IAB compliant video banner ads to run on various upscale affluent lifestyle media properties and ad networks to drive people interested in dating to the site
Measure of Success: Basic subscriptions increased by almost 70%. Premium
Marketing Objective: The client offers almost virtually all types of music tastes. Their goal was to focus on growth by supporting music release vertically by genre. Together, Innovate and the client developed a multi-level, test-marketing-based grid based on the desire to optimize different actors, offers and scripts on a continuous basis, reflecting the musician’s preferred audience.
Media Strategy: Innovate recommended that it produce 20 to 30 units per month, based on the client grid. Over the last 24 months, the client has generated well over 200 executions based on the efficiency and its optimization dashboard.
Measure of Success: Subscriptions initially increased by 80% over the first 6 months. Once growth stabilized from this significant growth leap, subscriptions continue to increase at 10%+ a clip.