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Home
ROI
Click Tracking
Counting clicks on links via a redirected
counter program that counts the clicks.
DAGMAR
Defining Advertising Goals for Measured
Advertising Response - a model for planning
advertising in such a way that its success
can be quantitatively monitored.
ROI
Return on investment (ROI) is the process
used to determine whether the monetary
benefits from an expenditure, such as
a advertising campaign, are above or
below the amount of money spent on the
campaign. Depending on the objective
of an advertising campaign, the ROI
may be hard to determine with certainty.
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