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SEO QUESTIONS & ANSWERS |
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What is organic search engine
optimization? |
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In Google or any other search engine, the main
results (ie top 10) which are present on the
left hand side of the result page are known as
organic search engine results. The term organic
signifies that these are natural results and are
not Paid results. |
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What are On-Page Search Engine
Optimization Factors? |
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Search Engines have computers and programs
called "Spiders" that collect information about
your web pages in an attempt to "figure out"
what your pages are about. These spiders gather
information from your pages and use these in
factoring which sites get ranked higher than
others. |
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What is a Title? |
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The "Title" of a web site is probably the single
most important element for natural search engine
positioning. The Title is placed within the
"head" of the html, is generally 12-15 words
long and should be descriptive in nature. |
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What is a keyword? |
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A "keyword" or "keyword Phrase" is the word or
words a person types into the search box on a
search engine to look up subject matter on the
Internet. If you are looking for a flag for your
home or office, you might type in "American
Flags". The Search Engine screens its database
for those web sites it has obtained and looks
for the words, "American Flags". Through
programming, it then finds and places in order
those web sites which it believes to be a match
and displays them in order of relevancy. With
proper design of a web site, you should have a
keyword meta tag area within the head of your
html to list the words or "keywords" which best
describe your web site. It is important to
reflect carefully when choosing your keywords.
If you sell boats, but you are only licensed to
do so in Maine, then your keywords might best be
"boats for sale in Maine" or "Maine Boats", etc. |
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What is a Description? |
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The "Description" of your web site also resides
within the "head" of your html and is usually a
sentence or two containing approximately 15
words which best describe your web site. |
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What is "body content
relevance"? |
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"Body content relevance" is the written
"non-image" text on the page of the web site
which is descriptive in nature and relates to
the title, description and keywords. It is not
mandatory to have relevant body content, but it
most definitely will assist your ranking on the
search engines. |
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What is link popularity? |
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Link popularity refers to the number of web
pages on the Internet which are recognized by a
search engine to have a hyperlink reference to
your site, or in other words are "pointing" to
your web site as a reference. |
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What does the Submission Process
Actually Do? |
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The SUBMISSION programs send your web site
address, "URL" to search engines and links using
what is referred to as add-a-URL strings. After
receiving the URL, engines use a "spider" to
then parses through the HTML code looking for
tags that begin with "<a href=". After the
entire page has been parsed, a small "Web BOT"
travels the links it found, searching for more
links using the same procedure until all of the
pages at that URL address have been found. |
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When will my Submissions appear
on the engines? |
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Every engine and directory is different. In some
cases, your submission will appear within a few
days. In some cases your submission may be much
longer and in some instances, your web site may
never get listed by that submission. Because of
this, the idea is that the more engines you
submit to, the better your visibility will be
and if you submit regularly (every month), you
have a better chance of getting added to the
engines that didn't add you the last time. Many
engines and directories put you in a queue. Some
will manually add you when they get a chance.
Some will wait to check your site out for
content. |
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What is the difference between
submission and placement and when will my first page
paid placement list on the search engines? |
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With search engine submission, we do not
guarantee that a search engine will place your
web site. With search engine placement, we ask
for you to allow ten days for placement on the
search engines. You will receive a ranking
report at the email address you provided on your
order form. |
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What is a search engine and how
does it work? |
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On the Internet, a search engine has three
parts: |
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A spider (also called a "crawler" or a "bot")
which travels to every page or representative
page on every searchable web site, reads it,
then using hypertext links on those pages,
travels throughout the other pages linked by
that web site.
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A catalog or Index which is created by programs
compiling the pages read
from those web sites, and...
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A program which receives your search request,
compares it to the entries in the index, and
returns the results to you. An alternative to
using a search engine is to explore a structured
directory of topics. Yahoo, which also lets you
use its search engine, is the most widely-used
directory on the Web. A number of Web portal
sites offer both the search engine and directory
approaches to finding information Not all search
engines are created equal, but all of them have
a few basic components that are essential to
their use. Some components are more visible than
others to the average user, but all of them must
be working in tandem to create a high
performance search tool. The three basic actions
that have to be performed for a search engine to
be useful are: Gather information, analyze
information, and display information. The only
major difference between major search engines is
how these tasks are performed and how often they
are performed. Gathering information Spiders are
the programs that search engines use to collect
information about web sites on the Internet.
These programs traverse the world wide web
gathering the content of web sites and store
that information for later processing.
There are two basic ways that spiders can find
your web site. You can tell the search engine
about your web site, or let it find your site on
its own. Typically search engines will have a
place on their web site which allows you to
suggest a site to them. After a site has been
suggested, the search engines spider will visit
that web site to collect information about it.
Spiders also follow the links on each web site
to find linked sites to visit. This is how a
spider will find your site by itself. The more
web sites that link to your site, the more
likely a spider will find your site without you
telling it your sites URL.
Usually search engine spiders will revisit your
site when you submit your URL again. When the
spider finds a link to your site, or after a
specified amount of time has passed since its
last visit. Depending on the number of web sites
that the spider needs to visit and the resources
that the spider has at its disposal, it can take
days or months for a spider to visit or revisit
your web site.
Displaying information
Search engines take a search request from a user
and display a list of web pages that relate to
that topic. These returned sites give clues to
the algorithm used to analyze the web pages in
the search engines index. When a search engine
displays the file size of the web page or a
percentage next to the web site, it can be used
to help figure out how to optimize your web
pages better for that search engine. Some search
engines return results in the order of
relevance, others mix up the results to make
sure the web sites returned are from different
sites. No matter how a search engine displays
the information requested by a user, this result
is typically the first impression of your web
site. It is important to follow any guidelines
that search engines give and do research on how
each search engine analyzes web pages so that
you not only get a good ranking for your search,
but the description of your site is accurate as
well.
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What is an algorithm? |
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The term algorithm (pronounced "AL-go-rith-um")
is a procedure or formula for solving a problem.
A computer program can be viewed as an elaborate
algorithm. In mathematics and computer science,
an algorithm usually means a small procedure
that solves a recurrent problem. |
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