Orange County SEO | California SEO | California Search Engine Optimization Process: Innovate Media

SEO PHASE

SEO STRATEGY

Phase 1:

Business Analysis

	Target Market Analysis
	Products or Services
	Scope of the market
	Target Visitors Analysis
	Identify the type of Visitors
	Identify the details (like the age group or the gender etc) of the visitors
	Competitive Business Analysis
	Analysis of competition level in the business

Goals Assessment

Web Site Architecture Assessment

	Flow of the links
	Type of site like dynamic or static
	Study of Images or Graphics (heavy or light)
	Alt tags
	Number of pages in the site
	Pages Naming Conventions
	Navigation Structures of the site

Site Analysis

	Existing Traffics
	Analysis of visitors? activities on the site (ex: whether they fill the form or exit without doing any transactions).

Understanding of Existing Promotional Activities

	Identify the Promotional activities if carried on earlier
	Effect on the promotion on the site
	Drawbacks in the earlier Promotional Activities

Competitive site Analysis

	Identify the Competitors sites
	Measures adopted by them(the competitors)
	Plus points of their measures

Phase 2

Key word Research & Analysis For SEO

	Research Key words or search terms that truly speaks about the business.
	Developing two blocks of key words, theme keywords that describes generic keywords and the other block consisting of blended keywords, that is specific to a service or packages or geographic.
	Different Combinations & Permutations required developing targeted keywords.
	Proper and select arrangements of the key words.
	Use the key words from the PPC campaign that draws maximum traffic.

Key word Research & Analysis For PPC

Specific key words that draw only targeted traffic

Optimization of Title, Meta Tags

	Optimizing the Titles based on the above developed keywords.
	Formats & number of characters/titles.
	Proper optimization of descriptions (a part of Meta Tags)
	Formats & number of characters of Descriptions.
	Check for the appearance of Meta Tags on different simulators. (Simulators are like web spiders that extracts the Meta Tags from the web pages.)

Optimization of Content

	Content optimization with targeted keywords.
	Key word Density - Proper appearance of targeted keywords in contents.
	Contents having selling elements enticing the visitors enough to do some
	transactions.

Target Oriented Page generation ? Doorways

	If the site is dynamic then applicable
	Renaming of the pages with the targeted keywords.
	Inserting alt tags in the images with the Targeted Keywords.
	Linking all the doorways from the main site.

Quality check ? Build Credibility and Trust

	Quality checking for all the optimization completed.
	Online quality check list for the appearance of the entire pages ? this check shows how exactly the page looks like in the eye of the search engine spiders!!
	Quality check list before submission.

Submissions to Search Engines & Directories

	Submit the Site to Industry specific Sites and Specialized Directories.
	Submission on the popular but effective engines that has been researched developed & tested over a period of time.

Phase 3

One way or two way links to increase the popularity of the site

Phase 4

Site Monitoring

	Weekly form testing.
	Removing or adding images as & when required.
	Proper checking of the site for its online functioning.
	Checking for the proper validations that have been applied.

Traffic Analysis ? Unique Visitors Vs Enquiry

Number of visitors, total hits, referral engines that brought the leads.

Ranking Analysis

	Monthly report of the ranking with respect to the targeted keywords in a proper format.
	Study the position of our site with reference to our competitors.

Link Analysis

	Analysis of total incoming links.
	Identifying the needs to increase the incoming links so as to increase the importance of the page in the eye of search engines.
	Also studying the needs for reciprocals links, if required.
	RE-optimization on the basis of Results
	Analysis of the results with reference to the competitors? site.
	Re ? optimizing the site as & when required to boost the ranking.
	Analyze the re ? optimization efforts.

Resubmission

	Resubmission after a proper re ? optimization of the content, Meta tags.
	Resubmission on only the selected list of engines.