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Home
Search Engine
Optimization (SEO)
IP Spoofing
A technique of connecting to a web site
and reporting an IP address different
than the one you are actually connected
too. This is a highly unethical tactic
and may break some computer and technology
laws. In the context of search engines,
IP Spoofing involves redirecting or
fooling a search engine into indexing
one site, while actually delivering
content from another site. It can also
include falsely redirecting a user to
some other site after innocently clicking
on a link.
Internet Advertising
The internet is the newest media for
advertising products or services. Unlike
other media, the internet serves as
both a communications channel and a
transaction and distribution channel,
allowing consumers to receive information,
make purchases, and send payment all
in the same place.
Keyword Buys
Some search engines tie keywords to
advertising sales. When a user searches
for a particular keyword, the results
page often have a banner advertisement
displayed buy advertisers that purchased
the keyword.
Keyword Density
A percentage measure of how many times
a keyword is repeated within text of
a page. For example, if a page contains
100 words and ten of those words are
"house", then "house"
is said to have a 10% keyword density.
There are programs that will rate keyword
density by singular words or by groups
of words, "new home for sale".
Keyword Phrase
Refers to two or more keywords combined
to form a search query. A favorite resturant
of mine is a two keyword phrase: Pizza
Hut.
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