The End Of Yellow Pages?
It’s true- the death of the Yellow Pages seems to be coming. According to a recent study conducted by TMP Directional Marketing, the internet is now officially the top way consumers find information about local businesses. Yellow Pages are out. Search engines and personal websites are in.
So what does this mean to you as a local business?
It means that advertising online is a key way to stay in contact with your customers- even if they are local. Starting your own website, if you have yet to create one, is necessary in today’s online media age. Having a website for your business allows people to go directly to your site for any information they may have about your business or product. More importantly, it gives you the ability to be searched for online. Even better? With sites like Google, you can enhance your website, improve your search rankings, and advertise your business for a small fee and even for free.
What else?
With the surge in online video advertising, even the “little guys” are being catered to. Many online video production companies are creating videos exclusively designed for small to medium sized local businesses. With a proven ROI, online video ads can dramatically increase your conversion rates. Imagine what this could do for your business?
As information continues its move from paper sources to web based ones, it will become harder for local businesses to reach their customers without an online presence. To stay current and available, local businesses must keep up with the new media age through advertising online.
Want to learn more?
Check out these articles and websites:
www.localclick.com
“Relying On Print Yellow Pages? Most Local Customers Turn To The Web”
http://searchengineland.com/relying-on-print-yellow-pages-most-local-customers-turn-to-the-web-15082.php
“Yellow Pages Continue Towards Fossilization”
http://www.marketingpilgrim.com/2008/11/yellow-pages-continue-toward-fossilization.html
“Yellow Pages Face Extinction”
http://blogs.wsj.com/independentstreet/2008/11/17/yellow-pages-face-extinction/