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Website Analytics
Exit Traffic
Type of web visitor traffic in which
visitors leaving a site click on a popup
or pop under advertisement - otherwise
know as a exit console.
Frequency Cap
The maximum number of times or length
of times a site visitor will be shown
the same or related advertisements.
Hit
A hit occurs when a surfer downloads
a file for viewing in his or her Web
browser. Every time a site's Web server
passes information (text, graphics,
calls to CGI scripts, MIDI recordings,
QuickTime movies) to an end user, it
records a hit in the log file with that
file's path name. For example, if you
download a Web page containing text
and three images, you will have registered
five hits -- one hit for the HTML page,
one hit for the text file, and one hit
for each graphic file. The Web server
hosting these files keeps track of the
number of accesses made by each viewer
and stores this information in a log
file. Hits are not the best measure
of how many people are viewing your
site; however, they do tell you exactly
what your viewers are downloading.
Incentivized Click
A type of click through in which the
person clicking on the advertisement
does so in order to receive some reward.
Often results in low visitor quality.
Inventory
The number of ad spaces available for
sale on a web site during a certain
time frame. Determined buy taking into
consideration the number of advertisements
on a page, the number of pages with
advertisements and the number of page
views during a specific time frame.
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