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Home
Website Analytics
Internal Analysis
The study of a company's internal marketing
resources in order to assess opportunities,
strengths or weaknesses
Logger
A program that logs web page views.
Most often a logger will also track
referrals.
Log File
A type of computer file on a web server
that keeps records of a servers activitysome
of the data recorded include page requests
and errors.
OTS/H
Term used to describe the opportunity
to see/hear (OTS/H) an advertisement.
Online this is similar to a page view.
Packet Sniffing
An analysis method that monitors network
packets (pieces of data) in real time
as they make their way to the Web server.
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