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Home
Website Analytics
Statistics
The records that an ad serving software
keeps each time it serves an ad and
the ad is clicked on. The statistics
recorded may be as simple as total impressions
and click throughs or more detailed
info such as browser types, geographical
location, operating system & more.
Sticky
A term used to describe a web site on
which visitors stay at for longer than
normal. This is often due to the variety
of content and features offered to the
visitor which prevents them from needing
to go elsewhere for more information.
For example, online game sites are sticky
as users tend to stay and play for awhile
where as link directories are not as
visitors tend to leave as soon as they
find what they were looking for.
Valid Hits
A term used to differentiate between
successful click throughs by individuals
and those that may have resulted in
a server error or were generated by
a some kind of automated software program
such as a search engine spider.
Visit
A series of page requests by a visitor
without 30 consecutive minutes of inactivity.
The number 30 is arbitrary but most
commonly used among web advertisers
and publishers. Also called a session.
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