Orange County ad agency
 
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Orange County advertising agency
 
 
 

Innovate Media is a full-service
marketing firm & advertising
agency offering traditional
and online marketing:

  • Compelling Direct Advertising Solutions
  • Persuasive Public Relations
  • Far-Reaching Internet Marketing
  • Powerful Corporate Video Production
  • Top Search Engine Ranking
  • Revenue-Generating PPC & Google Adwords Advertising

    Contact us today.

 

 

 

 
MARKETING TERMS GLOSSARY

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Website Terms

CGI
Common Gateway Interface; a script allowing Web pages to be created on the fly, based on information from text input or checkboxes.

Domain Name Registration
The act of registering a domain name with an approved registrar. The process is overseen by ICANN.

Doorway Domain
A domain designed to redirect traffic to a main website located on another domain.

Dynamic Content
A page that is generated just as the user views it. The content delivered to the user is often updated on-the-spot out of a database or based upon the users browser. It used to be easy to spot one of these pages, but with most systems now allowing dynamic content from any page at any time, you just never know. Search engines no longer penalize for dynamic content as long as the URL does not include submitted data (a ? question mark in the url).

Doorway Page
A web page created expressly in hopes of ranking well for a term in a search engine's non-paid listings and which itself does not deliver much information to those viewing it. Instead, visitors will often see only some enticement on the doorway page leading them to other pages (i.e., "Click Here To Enter), or they may be automatically propelled quickly past the doorway page. With cloaking, they may never see the doorway page at all. Several search engines have guidelines against doorway pages, though they are more commonly allowed in through paid inclusion programs. Also referred to as bridge pages, gateway pages and jump pages, among other names.

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