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Website Terms
Mirror Site
A shadow duplicate copy of a web site
at a separate url. This allows websites
to spread out the resource load on a
server. Mirror sites are difficult to
get indexed properly by search engine.
Search engines view the multiple duplicate
pages as spamming.
Page Jacking
When someone steals a web page and places
it on their own site.
Perl
One of the main CGI programming languages.
Perl features and easy to use syntax
built from several common languages.
Portal
A web site that offers so many resources
that a visitor has little reason to
go to another site for more information.
The resources may include a directory
of links, games, email, instant messaging,
bill payment, shopping malls & more.
The idea behind it is to attract and
retain a large audience and offer the
various sections of the portal to advertisers.
Yahoo is an example of a portal.
Proof of performance
Some advertisers may want proof that
the ads they've bought have actually
run and that clickthrough figures are
accurate. In print media, tearsheets
taken from a publication prove that
an ad was run. On the Web, there is
no industry-wide practice for proof
of performance. Some buyers rely on
the integrity of the media broker and
the Web site. The ad buyer usually checks
the Web site to determine the ads are
actually running. Most buyers require
weekly figures during a campaign. A
few want to look directly at the figures,
viewing the ad server or Web site reporting
tool.
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