Orange County ad agency
 
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Orange County advertising agency
 
 
 

Innovate Media is a full-service
marketing firm & advertising
agency offering traditional
and online marketing:

  • Compelling Direct Advertising Solutions
  • Persuasive Public Relations
  • Far-Reaching Internet Marketing
  • Powerful Corporate Video Production
  • Top Search Engine Ranking
  • Revenue-Generating PPC & Google Adwords Advertising

    Contact us today.

 

 

 

 
MARKETING TERMS GLOSSARY

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Website Terms

Query
A request for information, usually to a search engine or a database. The user types in words or topics, and the search engine returns matching results from its database. A query is at the center of every search engine interaction.

Raid
Redundant Array of Inexpensive Disk, a new technique for storing records on PCs and mainframes. Greatly reduces the cost of disk storage.

Random Access
Modern computer disks can access database records in random fashion. The opposite is sequential access. Random access makes database marketing possible.

Real Time
A term used to describe immediate results. For example, an advertiser may need real time statistics on how their campaign is performing rather than statistics that are updated hourly or daily or weekly.

Referring Page
The web page that a visitor was previously at before arriving to the current page as a result of clicking a hyperlink on the previous web page.

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