YouTube Becoming the Newest Advertising Craze
With advertisers looking for more and more outlets to place their ads, a new medium has just opened up, YouTube.com. It is being said that this website will very soon get even more traffic than MTV. Besides commercials posted by advertisers, the website contains many kinds of video posted by anyone wishing to post them. You can search different categories and find video produced by anyone, including home videos by amateurs.
The Leo Burnett agency says that commercials will work extremely well on this website, and promises to reach huge amounts of people. The Leo Burnett agency has impressive clients that include McDonaldâs, General Motors, Heinz and Samsung.
Advertisers would like to have interactions with customers, allowing the corporations to create their own commercials, post them on the site, and even allow them to comment on other commercials from competitor brands, even negatively.
In a Financial Times interview, Paul Kemp-Robertson, editor-in-chief of Contagious, said: âOn sites like YouTube, advertising can be an acceptable part of the landscape, sitting alongside music or films. People may not be interested in advertising but they are interested in brands. Provided you offer them something entertaining and useful, allow them to interact and reward them for their interest, they will accept you.â?
One example for the success of YouTube.com, is the commercial for the John West fish brand. It was voted the most popular US commercial, but was never aired on TV. This site has amazing potential, and is becoming a powerful source of video viewing by the average Internet surfer.
To view the original article written by Ross Fadner and provided by Financial Times on Media Post Publications, visit: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=44881 /video ads on www.innovateads.com